Chelsea Rustrum

Projects

Everyone's talking about AI. How many of us have actually built something with it?

Here's what I've shipped. Products and software I'm working on and actively a part of, all built by my second brains and agents.

Active

Current projects.

Flagship

CoLab Lisbon

2026

Hands-on, in-person AI workshops: the company I set up to teach entrepreneurs and teams practical business use cases that save time or money, often both.

colablisbon.com →

Hathaura

2025

AI-guided seasonal color analysis. 800+ customers and counting, now a SaaS platform for stylists to create custom reports for their clients.

hathaura.co →

Nomad Apartments

2026

We're creating a digital nomad community in Bansko, Bulgaria, starting with 70 apartments right next to the ski lift. Website built entirely with AI.

banskomountainhomes.com →

Rethink AI

2025

Full service team with strategy and design helping teams actually use AI, starting with an audit and moving toward simple time-saving automations, later custom software, and team onboarding and dashboards.

rethinkaisolutions.com →

Earlier Chapters

Before AI.

The throughline has always been the same: unlock value that someone else locked away. The technology changes; the mission doesn't.

VIBE-A-THON

2026

100+ person conference and AI hackathon during NFC in Lisbon.

vibeathon.colablisbon.com →

Time Bomb

2023

Fiction exploring time, physics, and mortality. An interactive book experience.

blocktime.space →

Alchemy Spaces

2022

Innovation spaces for groups to collaborate, starting with a Francis of Assisi convent in Italy.

Instigation Protocol

2020

Provocations for people who'd rather build than wait for permission.

instigationprotocol.co →

Blockchain Code of Ethics

2018

Crypto promised ownership, then got fenced off. A shared code for building it right.

Watch the TEDx →

It's a Shareable Life

2016

The practical guide to the sharing economy. Translated, taught, still in print.

Read more →

Startup Abroad

2014

Building a business from anywhere — before "remote" was cool.

The write-up →

Sharers of SF

2013

60+ early sharing economy events and conversations in SF, often with 100+ people.

Watch a talk →

One Couch at a Time

2013

Six continents, strangers' couches, one question: can we still trust each other?

IMDb →

Free Mania

since 1997

The freebies were locked up, so I gave them away. Now a programmatic freebie finder for U.S. cities. 50K subscribers, still running.

freemania.net →

Have a project idea?

Let's build.